Local AM welcomes campaign to help people identify coercive control in relationships

Cynon Valley Assembly Member Vikki Howells has backed a powerful Welsh Government campaign to help people identify controlling behaviour in relationships. 

The Live Fear Free Campaign was launched by means of a hard-hitting new video  promoting “This is Not Love. #ThisIsControl”, available at https://beta.gov.wales/this-is-control.

Coercive control is when a person with whom you are personally connected with, repeatedly behaves in a way which makes you feel controlled, dependent, isolated, humiliated or scared.

The following types of behaviour are common examples of coercive control:

  • isolating you from your friends and family;
  • controlling how much money you have and how you spend it;
  • repeatedly putting you down, calling you names or telling you that you are worthless;
  • monitoring your activities and your movements;
  • threatening to harm or kill you or your child;
  • threatening to publish information about you or to report you to the police or the authorities;
  • damaging your property or household goods;
  • forcing you to take part in criminal activity or child abuse; and
  • isolating you from sources of support.

Vikki Howells AM said:-

“Controlling behaviour is a form of abuse. These behaviours, such as isolating someone from their family or friends, are often very subtle and can be hard to identify. If you see the signs, seek help.

“Coercive control is a criminal offence. If you, a family member or a friend, are in a controlling relationship, you can contact the Live Fear Free Helpline for 24 hour free advice and support on 0808 8010 800.

“I welcome this initiative from the Welsh Government and urge residents to watch and share this video.”